Social media predictions for 2019
How is it December already? As the year wanes, we got to considering how social networks will alter over the next 12 months. Continue reading for our predictions ...
Stories will explode
Expect to see more brands making use of Stories in 2019, both for organic material and marketing. The format was very first established by Snapchat and was quickly embraced by Instagram where it became exceptionally popular. Next year, we can expect to see the format become even more extensive as more platforms try out it. WhatsApp has currently jumped on board (and now sees 450m users using Stories), and it appears LinkedIn and YouTube aren't far behind. The advantage of Stories over routine posts is that they're viewed as more genuine, interactive and typically see a greater reach than regular posts. Based on the new researches for local marketing tips on Instagram, stories has an impact for the running promotion on your Instagram page, especially if you can do that via local influencer.
CEOs will end up being more social
In an age of phony news and demands for more transparency, it is necessary for CEOs and other magnates to be active on social networks to assist build trust with their audience. There are a number of ways that a CEO can have their voice heard through social media channels, from sharing posts on LinkedIn to live-streaming announcements by means of YouTube or Facebook.
Voice will become an increasing focus
The change that 'voice' technology causes will go much even more than 'Alexa'. Next year, voice will help make searching (and typing) simpler, specifically for consumers who have lower levels of reading literacy. The concentrate on voice will change how customers discover items and how they communicate on social.
We'll be seeing more video
Video has actually been mentioned as a big trend for the last few years and that doesn't reveal any indications of stopping. In reality, some sources say that next year 80% of what we take in online will be video According to a recent study, people presently invest 2.6 hours a day online compared to 2.7 hours a day viewing tv. 45 minutes of this is invested viewing mobile video, so organisations require to guarantee their video content is optimised efficiently for mobile formats.
... Particularly live video.
There will be a restored concentrate on live-streaming. The authentic and ephemeral nature of live videos makes them especially appealing and significant to social networks users. In addition, Generation Z are significantly using social video platforms like Houseparty and TikTok, so using these new channels for youth-oriented businesses will be essential.
There will be more exciting developments with AR and VR
It's estimated that the augmented truth and virtual truth markets will go beyond almost $300bn by 2023-- you can currently see the popularity of these functions with the similarity Snapchat's filters. Social media marketing managers can and must take advantage of these functions (that will continue to become more widespread on other platforms) to further their reach and customising interactions with their consumers.
Chatbots will become much more traditional
We expect chatbots to continue growing in appeal next year, ending up being the go-to option for buying a takeaway, picking a mobile strategy or scheduling a hotel room. 80% of organisations want to be utilizing chatbots by 2020 according to the technology huge Oracle.